Open AccessThe Effects of Fast-Food Franchisor's Proactiveness, Innovation, Risk-taking on Affective Commitment, Franchisee's External Representation and Service Delivery
Author(s) -
Hee-Jeong Hong,
Dong Hyun Ha
Publication year - 2015
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2015.21.1.014014014
Subject(s) - proactivity , business , food delivery , service (business) , representation (politics) , franchise , food service , marketing , psychology , social psychology , politics , political science , law