ANALISIS TINGKAT KUALITAS PELAYANAN AIR BAKU PDAM KABUPATEN KOTABARU (Studi Kasus Instalasi Pengolahan Air Desa Gunung Relly)

Untuk meningkatkan kualitas layanan pada PDAM Kotabaru mengukur tingkat kepuasan masyarakat atau pelanggan khususnya terhadap kualitas pelayanan air baku Instalasi Pengolahan Air (IPA) Gunung Relly yang dianalisis berdasarkan tingkat kesesuaian hasil perbandingan skor kinerja dengan skor kepentingan (harapan). Apabila TKi­ 100%, berarti pelayanan sangat memuaskan. Berdasarkan hasil analisis dari 100 responden, diketahui tingkat kualitas pelayanan air baku PDAM Kotabaru dengan analisis importance dan performance matrix didapat tingkat kesesuaian rata-rata (TKi) 73% 100%, means the service is very satisfying. Based on the analysis from 100 respondents, have the level of quality of raw water service in PDAM Kotabaru with importance and performance matrix analysis shows that the average level of suitability (TKi) is 73% <100% in the unsatisfactory category. Variables that indicate to get priority improvement actions according to customers, namely variables in quadrant I, 1) quality of water channeled to customers homes, 2) continuity of water flow distributed to customers' homes, 3) friendliness and patience in customer service and dealing with customer complaints, 4) feasibility of tariffs that apply. So it is necessary to evaluate 1) the quality of the water, there needs to be filtration or filtration before the water is distributed to the customer's house so that the water is suitable for consumption 3) Hospitality of services, need internal leadership counseling to service officers to increase awareness as regional companies that carry out public services, 4) Feasibility of tariffs, Re-calculation of service rates according to services provided. Keywords: Importance Analysis, IPA Gunung Relly, Raw Water, PDAM Kotabaru, Service Quality.