Open AccessA theoretical route towards conceptualization of start-ups in emerging markets
Author(s) -
Beatrice Karitu,
Wanja Wangondu,
Stephen M. A. Muathe
Publication year - 2022
Publication title -
international journal of research in business and social science
Language(s) - English
Resource type - Journals
ISSN - 2147-4478
DOI - 10.20525/ijrbs.v11i4.1782
Subject(s) - conceptualization , kenya , emerging markets , exploratory research , context (archaeology) , incentive , sophistication , economics , business , marketing , public relations , political science , sociology , computer science , market economy , finance , social science , paleontology , artificial intelligence , law , biology