Open AccessInvestigating the factors affecting the development of the humanitarian aid supply chain by popular athletes
Author(s) -
Yeganeh Gheibi,
Shahab Bahrami,
Mohsen Bagherian Farahabadi
Publication year - 2021
Publication title -
propósitos y representaciones
Language(s) - English
Resource type - Journals
eISSN - 2310-4635
pISSN - 2307-7999
DOI - 10.20511/pyr2021.v9nspe2.954
Subject(s) - athletes , supply chain , supply chain management , business , structural equation modeling , humanitarian aid , marketing , political science , computer science , medicine , law , machine learning , physical therapy
In the quantitative analysis of the research, the structural equation method with the PLS approach has been used. The results of the present study showed that; 25 micro actives were extracted through interviews, these factors were divided into 5 categories: cultural, managerial, legal, human, and communication-technological factors. The research results showed that; among the factors affecting the development of the humanitarian aid supply chain through popular athletes, managerial factors had the most role and importance (impact = 0.983; T-factor = 427.756). This highlights the importance and necessity of management platforms for the development of the humanitarian aid supply chain through popular athletes.