Open AccessDEMOGRAPHIC AND PERSONALITY DIFFERENCES IN DIGITAL CONSUMER BEHAVIOR: A STUDY OF INDIAN CONSUMER
Author(s) -
Amit Sharma
Publication year - 2018
Language(s) - English
Resource type - Conference proceedings
DOI - 10.20472/iac.2018.039.041
Subject(s) - conscientiousness , context (archaeology) , consumer behaviour , business , advertising , personality , big five personality traits , marketing , agreeableness , psychology , geography , extraversion and introversion , social psychology , archaeology
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