Open AccessPODCAST SEBAGAI STRATEGI DAKWAH DI ERA DIGITAL: ANALISIS PELUANG DAN TANTANGAN
Author(s) -
Athik Hidayatul Ummah,
M. Khairul Khatoni,
M. Khairurromadhan
Publication year - 2020
Publication title -
komunike : jurnal komunikasi penyiaran islam
Language(s) - English
Resource type - Journals
eISSN - 2597-9310
pISSN - 2086-3349
DOI - 10.20414/jurkom.v12i2.2739
Subject(s) - digital era , digital media , research object , dissemination , object (grammar) , digital library , sociology , public relations , computer science , media studies , multimedia , political science , world wide web , art , the internet , telecommunications , artificial intelligence , poetry , literature , regional science
Digital da'wah is a new demand and trend currently, because public especially the younger generation search religious knowledge through new media. Podcasts are one of the most popular new media because flexible and can be accessed on various platforms. This study aims to analyze the opportunities and challenges, and Podcast strategy model as an effective digital da'wah media. The research method is library research to analyze various literature with in-depth analysis to answer the research problems. The results showed that Podcast is an effective digital da'wah media because it can transform religious knowledge to the public; can be collaborated with other media; alternative media to disseminate audio content individually or institutionally; can be accessed safely and comfortably. The strategies to manage digital da'wah through Podcasts are identify characteristics of the da'wah object, create an interesting message of preaching, use the appropriate da'wah methods, and use the media according to the target.