
Reverse Logistics and Competitive Advantage: The Mediating Effect of Operational Performance Among Manufacturing Firms in Kenya
Author(s) -
Mwanyota L. Job,
Muranga Njihia,
Jackson Maalu,
XN Iraki
Publication year - 2020
Publication title -
european scientific journal
Language(s) - English
Resource type - Journals
eISSN - 1857-7881
pISSN - 1857-7431
DOI - 10.19044/esj.2020.v16n19p217
Subject(s) - industrial organization , business , competitive advantage , reverse logistics , process management , operations management , marketing , supply chain , economics