Open AccessConsumers Quality Evaluation Process
Author(s) -
Steven B. Castleberry,
Faye S. McIntyre
Publication year - 2011
Publication title -
journal of applied business research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.149
H-Index - 22
eISSN - 2157-8834
pISSN - 0892-7626
DOI - 10.19030/jabr.v8i3.6147
Subject(s) - quality (philosophy) , process (computing) , perception , business , process management , marketing , conceptual model , computer science , psychology , philosophy , epistemology , database , neuroscience , operating system
A conceptual definition of quality for marketers of consumer products is offered along with a theoretical model of the quality perception process. Application examples are provided and future research needs are outlined.