Open AccessToward A Concept Of Territorial Retailing Strategy
Author(s) -
E. K. Valentin
Publication year - 2011
Publication title -
journal of applied business research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.149
H-Index - 22
eISSN - 2157-8834
pISSN - 0892-7626
DOI - 10.19030/jabr.v6i1.6318
Subject(s) - selection (genetic algorithm) , business , marketing , industrial organization , computer science , artificial intelligence
Conventional geographic retail market selection criteria are potentially misleading and speciously isolated from interrelated strategic decisions. In fact, current concepts of territorial retailing strategy are superficial at best. The framework developed in this article provides a start toward mitigating the noted shortcomings.