Open AccessThe Three Rs Of Applied Research With Particular Attention To Sales Management
Author(s) -
Thomas R. Wotruba
Publication year - 2011
Publication title -
journal of applied business research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.149
H-Index - 22
eISSN - 2157-8834
pISSN - 0892-7626
DOI - 10.19030/jabr.v5i2.6353
Subject(s) - relevance (law) , sales management , marketing , business , advertising , political science , law
Applied research needs not only rigor and relevance, but also responsiveness to the needs of practitioners. Suggestions for applied research topics in sales management are offered.