Open AccessEffects Of Stockouts On Purchase Behavior And Retail Patronage: An Experimental Investigation
Author(s) -
Steven B. Castleberry,
Brian Davis
Publication year - 2011
Publication title -
journal of applied business research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.149
H-Index - 22
eISSN - 2157-8834
pISSN - 0892-7626
DOI - 10.19030/jabr.v4i3.6424
Subject(s) - stockout , stock (firearms) , business , brand names , longitudinal field , advertising , marketing , engineering , mechanical engineering , physics , quantum mechanics , magnetic field