Open AccessEconomic Factors And Individual Investor Behavior: The Case Of The Greek Stock Exchange
Author(s) -
Anna Merikas,
Andreas Merikas,
George S. Vozikis,
Dev Prasad
Publication year - 2011
Publication title -
journal of applied business research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.149
H-Index - 22
eISSN - 2157-8834
pISSN - 0892-7626
DOI - 10.19030/jabr.v20i4.2227
Subject(s) - stock exchange , equity (law) , economics , stock (firearms) , empirical evidence , empirical research , monetary economics , finance , political science , statistics , mathematics , geography , philosophy , law , epistemology , archaeology
This study undertook an empirical survey of the factors, which mostly influence individual investor behavior in the Greek stock exchange. The results revealed by our sample of 150 respondents confirm that there seems to be a certain degree of correlation between the factors that behavioral finance theory and previous empirical evidence identify as the influencing factors for the average equity investor, and the individual behavior of active investors in the Athens Stock Exchange (ASE) influenced by the overall trends prevailing at the time of the survey in the ASE.