Open AccessThe Utilization Of International Information For Global Marketing competitiveness: An Empirical Investigation
Author(s) -
Abdalla F. Hayajneh,
Sammy G. Amin
Publication year - 2011
Publication title -
journal of applied business research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.149
H-Index - 22
eISSN - 2157-8834
pISSN - 0892-7626
DOI - 10.19030/jabr.v11i2.5872
Subject(s) - sample (material) , marketing , business , government (linguistics) , international marketing , international business , empirical research , economics , management , linguistics , chemistry , philosophy , epistemology , chromatography
Using samples of academic researchers, business executives, and government policy makers, this study empirically examined the utilization of international information (economic and business data) for global marketing competitiveness. In addition, the study examined the form of data used by each sample. The importance and form of the international data are analyzed across the samples, and implications for the results of this study are explored. Finally, conclusions are drawn.