Open AccessUnderstanding Competitive Advantage Through A Strategic Retail Typology
Author(s) -
Brien Ellis,
Roger J. Calantone
Publication year - 2011
Publication title -
journal of applied business research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.149
H-Index - 22
eISSN - 2157-8834
pISSN - 0892-7626
DOI - 10.19030/jabr.v10i2.5935
Subject(s) - typology , marketing , competitive advantage , business , profit (economics) , promotion (chess) , service (business) , industrial organization , advertising , economics , microeconomics , archaeology , politics , political science , law , history