Open AccessFICTIONAL SPOKES-CHARACTERS IN BRAND ADVERTISEMENTS AND COMMUNICATION: A CONSUMER’S PERSPECTIVE
Author(s) -
Vuyelwa Mashwama,
Tinashe Chuchu,
Eugine Tafadzwa Maziriri
Publication year - 2020
Publication title -
communitas
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.106
H-Index - 1
eISSN - 2415-0525
pISSN - 1023-0556
DOI - 10.18820/24150525/comm.v25.6
Subject(s) - advertising , attractiveness , popularity , perception , promotion (chess) , perspective (graphical) , brand management , marketing , business , character (mathematics) , psychology , social psychology , political science , art , psychoanalysis , law , visual arts , neuroscience , politics , geometry , mathematics