Open AccessGUIDELINES TO ENHANCE RECALL AND RECOGNITION OF PRODUCT PLACEMENT STRATEGIES
Author(s) -
Elshé van der Westhuizen,
Dalmé Mulder
Publication year - 2019
Publication title -
communitas
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.106
H-Index - 1
eISSN - 2415-0525
pISSN - 1023-0556
DOI - 10.18820/24150525/comm.v24.5
Subject(s) - product placement , product (mathematics) , recall , advertising , product category , new product development , computer science , marketing , business , multimedia , psychology , cognitive psychology , geometry , mathematics