Pesquisa sobre empresas multinacionais brasileiras: análises descritivas e preditivas

T his study attempts to review recent research on the internationalization of Brazilian multinational enterprises (I-BMNEs) based on an analysis of the 174 published articles that have appeared in international and Brazilian academic journals, books, and conference proceedings. The descriptive analysis seeks to undertake a citation analysis as well as to provide a typology of the leading researchers and school affiliations, the predominating theoretical and methodological approaches. This paper also proposes a predictive analysis based on a novel approach of neural network in order to classify features of a manuscript and predict the fit of its publication. We find that the research on I-BMNEs is driven by a small number of leading institutions and researchers which utilize case studies as their research method and have the Uppsala and Eclectic Paradigm models as theoretical framework. The citation analysis shows that authors of foreigner origin are cited from journal publications or translated books. The novel technique and design of the neural network approach was modeled to fit for bibliometric studies and the outcomes of the predictive analysis were able to classify correctly 56.25% of the manuscripts. We conclude by providing a set of recommendations to advance the research on I-BMNEs.