
ANALYSIS OF THE EFFECT OF PRODUCTION, PROMOTION AND DISTRIBUTION COSTS TOWARDS COMPANY’S SALES OF THE FAST MOVING CONSUMER GOODS SECTOR
Author(s) -
Winahyu Hapsari,
Ujang Sumarwan,
Heri Wijayanto
Publication year - 2019
Publication title -
russian journal of agricultural and socio-economic sciences
Language(s) - English
Resource type - Journals
ISSN - 2226-1184
DOI - 10.18551/rjoas.2019-03.21
Subject(s) - fast moving consumer goods , business , production (economics) , promotion (chess) , sales promotion , distribution (mathematics) , marketing , advertising , speciality goods , commerce , sales management , economics , microeconomics , product market , mathematical analysis , mathematics , politics , political science , law , incentive