Open AccessANALYSIS OF POT MEETS POP’S MARKETING STRATEGY WITH PERCEPTUAL MAPPING APPROACH: A STUDY ON MEN’S JEANS CONSUMERS IN JAKARTA
Author(s) -
Rizal Alfisyahr,
Hendrik Wibiyantoro Pamungkas
Publication year - 2018
Publication title -
russian journal of agricultural and socio-economic sciences
Language(s) - English
Resource type - Journals
ISSN - 2226-1184
DOI - 10.18551/rjoas.2018-09.46
Subject(s) - perception , advertising , marketing , business , perceptual mapping , psychology , neuroscience