Open AccessNeuromarketing as an Innovative Instrument in Marketing
Author(s) -
Олександра Гуменна,
Kateryna Honcharova
Publication year - 2018
Publication title -
naukovì zapiski naukma. ekonomìčnì nauki
Language(s) - English
Resource type - Journals
eISSN - 2519-4747
pISSN - 2519-4739
DOI - 10.18523/2519-4739312018149798
Subject(s) - neuromarketing , product (mathematics) , marketing , quality (philosophy) , trademark , business , promotion (chess) , loyalty , advertising , marketing research , psychology , set (abstract data type) , computer science , political science , philosophy , geometry , mathematics , epistemology , politics , law , programming language , operating system