Open AccessModern instruments of digital marketing in the system of integrated marketing communications
Author(s) -
Олександра Гуменна
Publication year - 2016
Publication title -
naukovì zapiski naukma. ekonomìčnì nauki
Language(s) - English
Resource type - Journals
eISSN - 2519-4747
pISSN - 2519-4739
DOI - 10.18523/2519-4739112016124787
Subject(s) - digital marketing , marketing research , marketing , business , business to government , marketing management , the internet , integrated marketing communications , ukrainian , return on marketing investment , computer science , relationship marketing , world wide web , linguistics , philosophy