The Impact of Digital Technology on Graphic Designer Profession

The presence of all-digital technology has shifted the way people communicate, work and do activities. Therefore, there is a new perspective or paradigm in seeing and assessing. If in the previous era, to design a work, someone used manual work equipment, accompanied by long and complicated stages and processes. In fact, it can only be done by certain people who have certain skills. In the current era with the presence of digital technology, the stages and work processes have begun to decrease significantly, as well as in the field of graphic design. This is certainly a challenge for someone who works as a graphic designer. The formulation of the problems raised in this study includes the impacts and challenges of the graphic designer profession in the era of digital technology. This research use descriptive qualitative approach. Data was collected through direct observation, interviews, and documentation. Documentation techniques in the field and interviews, allow researchers to analyze data during data collection. The purpose of this research is to answer the impacts and challenges of the graphic designer profession in the era of digital technology. The results of the analysis show that in addition to the positive impact, the development of digital technology on the graphic designer profession also has a negative impact, namely the role of a graphic designer is slowly being replaced by technology itself. Thus, this is a serious challenge for the graphic designer profession, because it involves the continuity of their profession in the future.