Open Access‘Remember, it’s just television’
Author(s) -
Eva Bakøy,
Vilde Schanke Sundet
Publication year - 2017
Publication title -
view
Language(s) - English
Resource type - Journals
ISSN - 2213-0969
DOI - 10.18146/2213-0969.2017.jethc123
Subject(s) - norwegian , digital television , television series , advertising , interactive television , political science , media studies , business , telecommunications , engineering , sociology , linguistics , philosophy
This article discusses the corporate strategy of one of the most successful television production companies in Norway: Rubicon TV. Based on a historical analysis from the company’s establishment in the early 1990s until today, the article illuminates how Rubicon TV has navigated in and contributed to the changing Norwegian television landscape. Rubicon TV has gone from a supplier of popular and provocative programmes to a small group of Norwegian broadcasters to a truly digital and global industrial force which produces linear ‘flow’ programmes as well as web-TV and streaming series for both national and international players.