Open AccessAn Analysis of Marketing Strategy in Small-and-Medium-sized Colombian Enterprises
Author(s) -
Mónica Franco-Ángel,
Mariam Rabih Awad Urbano
Publication year - 2022
Publication title -
estudios gerenciales
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.144
H-Index - 12
eISSN - 2665-6744
pISSN - 0123-5923
DOI - 10.18046/j.estger.2022.165.5286
Subject(s) - structuring , business , marketing , marketing strategy , marketing management , competitive advantage , value (mathematics) , industrial organization , computer science , finance , machine learning