Open AccessEffects of Women's Shopping Values upon Intention to Pay Premium Price and Purchase Intention : Focused on Difference between Generations and the Mediation Effect of Face Sensitivity
Author(s) -
Hoe Chang Yang,
youngei kim
Publication year - 2016
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.19.2.201604.5
Subject(s) - mediation , face (sociological concept) , sensitivity (control systems) , advertising , psychology , willingness to pay , business , social psychology , marketing , economics , microeconomics , political science , sociology , engineering , social science , electronic engineering , law