Open AccessThe impact of store flyer promotion on Chinese consumers' purchase intentions
Author(s) -
Yun Ma,
홍진환,
Seunghee Im
Publication year - 2014
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.17.2.201405.45
Subject(s) - advertising , promotion (chess) , business , marketing , political science , law , politics