Open AccessThe Effects of Bonding Strategy on Loyalty of Community Based Stores: Focused on Moderating Effects of Sense of Community
Author(s) -
이헌재,
Seung Ho Ahn,
채명기,
조춘한,
김재근
Publication year - 2013
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.16.3.201306.41
Subject(s) - loyalty , sense of community , business , psychology , advertising , social psychology , marketing