Open AccessTrust, perceived relationship investment, and the moderating role of regret proneness on continuance intention of online bookstores
Author(s) -
Gyudong Lee,
Jae Eun Lee Lee,
Clive Sanford
Publication year - 2012
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.15.2.201205.5
Subject(s) - continuance , regret , psychology , social psychology , investment (military) , moderation , advertising , business , political science , mathematics , statistics , politics , law