Open AccessThe effect of Brand Personality to Destination Images
Author(s) -
Kyung Han,
Wii Joo Yhang,
김가령
Publication year - 2009
Publication title -
dongbug'a munhwa yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-065X
pISSN - 1598-3692
DOI - 10.17949/jneac.1.21.200912.015
Subject(s) - personality , advertising , psychology , destination image , business , destinations , social psychology , tourism , geography , archaeology