Open AccessThe Use of Manipulative Technologies to Promote the Services of the Tourism and Hospitality Industry
Author(s) -
E.M. Kryukova,
AUTHOR_ID,
Valeriya Shotaevna Khetagurova,
AUTHOR_ID
Publication year - 2021
Publication title -
socialʹnaâ politika i sociologiâ
Language(s) - English
Resource type - Journals
ISSN - 2071-3665
DOI - 10.17922/2071-3665-2021-20-2-32-40
Subject(s) - tourism , hospitality , business , marketing , the internet , relevance (law) , hospitality industry , goods and services , competition (biology) , social media , knowledge management , world wide web , computer science , economics , political science , market economy , ecology , law , biology
The tourism and hospitality industry has been actively developing recently. And the high competition among travel agencies leads to the search for new ways to promote tourist services. Therefore, most commercial companies, including the tourism sector, use the Internet to promote their goods and services. The relevance of the research topic is due to the fact that currently, more and more people around the world use social networks. Therefore, in comparison with other platforms, social networks not only have a better global reach, but also contain more information about users. This makes them a popular tool for manipulation. Manipulation in social networks consists in the application of a number of methods that use automation tools and certain algorithms of social networks.