Open AccessANALYSIS OF COMMUNICATION OF LATGALE'S LARGEST MUNICIPALITIES ON THE INSTAGRAM NETWORK – A COMPARISON OF DAUGAVPILS CITY AND REZEKNE MUNICIPALITY
Author(s) -
Kārlis Pozņakovs
Publication year - 2020
Publication title -
journal of regional economic and social development
Language(s) - English
Resource type - Journals
ISSN - 2661-5800
DOI - 10.17770/jresd2020vol1.12.5396
Subject(s) - social network analysis , social network (sociolinguistics) , social media , content analysis , network analysis , advertising , empirical research , business , public relations , sociology , computer science , political science , world wide web , social science , engineering , electrical engineering , philosophy , epistemology
The topic of the paper is “Analysis of Communication of Latgale's Largest Municipalities on the Instagram Network – a Comparison of Daugavpils City and Rezekne Municipality”. The paper researches the communication of the largest city and municipality of Latgale region - Daugavpils and Rezekne - on the Instagram network in the period from registration.The aim of the paper is to find out how and for what purposes the municipalities of Daugavpils city and Rezekne use the social medium “Instagram” and what results the communication via this channel have been achieved.The paper consists of two parts - theoretical and empirical. The theoretical part summarizes and analyses theory on the history and development of the social network Instagram, as well as its impact on corporate communication of companies and institutions.The empirical part contains a comparative analysis of communication of Daugavpils city and Rezekne municipality on the Instagram network, analysing the posted information and feedback from network users. Content analysis is used as a research method to achieve the aim.