Open AccessThe Role of Dynamic Pricing and Dynamic Bundling on Unfairness Pricing Perceptions
Author(s) -
Purwanto Purwanto
Publication year - 2018
Publication title -
international journal of management excellence
Language(s) - English
Resource type - Journals
ISSN - 2292-1648
DOI - 10.17722/ijme.v12i1.1053
Subject(s) - dynamic pricing , variable pricing , perception , business , product (mathematics) , microeconomics , investment theory , pricing strategies , marketing , economics , psychology , mathematics , geometry , capital asset pricing model , neuroscience , finance
This study aims to analyze the influence of dynamic pricing and dynamic bundling on the unfairness pricing perception which ultimately determines the level of general authority in buying a product / service. 340 respondents were made as samples after going through the screening process. The results of the analysis found that dynamic pricing has a significant effect on the unfairness pricing perception. Second, dynamic bundling has no significant effect on the unfairness pricing perception. Third, unfairness pricing perceptions caused by dynamic pricing have no significant effect on satisfaction. Finally, the unfairness pricing perception caused by dynamic bundling has a significant effect on satisfaction.