Open AccessMethodological Approach to Assessing Prospects for Strategic Transformation of Retailers
Author(s) -
Марина Віталіївна Чорна,
Roman Buhrimenko,
Austin Zonwire
Publication year - 2019
Publication title -
vìsnik. ekonomìka/vìsnik kiïvsʹkogo nacìonalʹnogo unìversitetu ìmenì tarasa ševčenka. serìâ ekonomìka
Language(s) - English
Resource type - Journals
eISSN - 2079-908X
pISSN - 1728-2667
DOI - 10.17721/1728-2667.2019/204-3/7
Subject(s) - business , competition (biology) , the internet , transformation (genetics) , character (mathematics) , industrial organization , marketing , computer science , ecology , geometry , biochemistry , chemistry , mathematics , biology , world wide web , gene
The article presents a methodological approach to assessing prospects for strategic transformation of retailers by creating free competition for fundamentally new markets, which are – the blue oceans. The approach was developed in agreement with the principles of the matrix method using modern attributes-indicators of the specific character of the activities of retailers, namely the volume of the non-food group of goods and the share of the Internet network in the structure of the retailers’ turnover.