NEOLİBERALİZM VE TÜKETİM TOPLUMU BAĞLAMINDA YAPISAL ŞİDDETİN REKLAMLARDA YENİDEN İNŞASI

Violence continues to be a major problem in the world as it has been through ages. This research will be concentrating mainly on how structural violence reproduces itself through advertisments. Secondly, the focuses will be on analysing how structural violence is presented after being fictionalised through certain codes and how violence changes together with contemporary neoliberal economical devolopments seen in the consumer society. The presentation of structural violence in consumer society shall be examined in a text within the context of advertisements on brands such as: Restorex, Sarelle, and The Address Residence İstanbul.