Open AccessPRESENCE OF PUBLIC CATERING COMPANIES OF THE KRASNOYARSK REGION ON THE INTERNET IN 2021
Author(s) -
Aleksandr Cacorin
Publication year - 2001
Publication title -
torgovlâ, servis, industriâ pitaniâ
Language(s) - English
Resource type - Journals
ISSN - 2782-2214
DOI - 10.17516/2782-2214-0013
Subject(s) - the internet , business , promotion (chess) , work (physics) , marketing , world wide web , engineering , political science , computer science , mechanical engineering , politics , law
The article examines the presence of public catering enterprises of the Krasnoyarsk Territory on the Internet in 2021. The research is based on the use of information data provided by the City Information System "2GIS" about the presence of companies, information about which is contained on the platform "2GIS". Among the data obtained, we selected those enterprises that provide catering services on the territory of the Krasnoyarsk Territory. The purpose of this work is to identify the share of public catering enterprises in the Krasnoyarsk Territory that have their own website or page on social networks to promote their services. In the course of the study, analytical methods of information processing were used. The number of surveyed enterprises (branches) is 2354. As a result of the study, it was found that the use of online tools in the promotion of services (sites, pages on social networks) allows companies to develop more efficiently than those organizations that are not present on the Internet. In the course of the study, the financial component of specific enterprises, the number of employees, the time of presence on the market, and marketing strategy were not assessed. The assessment was carried out solely according to the parameters of the presence / absence of a site and / or a page in social networks.