Open AccessPengaruh Electronic Commerce Terhadap Keberhasilan Usaha Di Kawasan Tekstil Cigondewah Kota Bandung
Author(s) -
Aldy Rinaldi Saputra,
B. Leuryanti,
Rd. Dian Herdiana Utama
Publication year - 2019
Publication title -
strategic
Language(s) - English
Resource type - Journals
eISSN - 2684-8066
pISSN - 1412-1964
DOI - 10.17509/strategic.v18i2.17596
Subject(s) - survey research , research method , survey methodology , population , regression analysis , simple linear regression , data collection , research design , research data , psychology , textile , marketing , business , statistics , geography , business administration , applied psychology , computer science , sociology , mathematics , library science , demography , subject (documents) , archaeology
This research to find out the electronic commerce description of the success of the textile area business.This research was conducted in a span of less than one year, so the research design used was a cross sectional method. This study uses a verification approach with explanatory survey method. A total of 76 respondents as samples used saturated samples. The research questionnaire was used as a research instrument to collect data from respondents and the data analysis technique used was simple linear regression. The research findings is Electronic commerce has a significant effect on business success. The differences are found in independent variables, objects and research methods, population and research samples, research periods, measurement tools and research results, as well as theoretical sources and foreign journals and books.