Open AccessPerceptions of Consumers about Celebrity Endorsements: A Study with Reference to Kolkata
Author(s) -
Saswati Chaudhuri,
Parmesh Agarwal
Publication year - 2021
Publication title -
manthan
Language(s) - English
Resource type - Journals
eISSN - 2395-2601
pISSN - 2347-4440
DOI - 10.17492/jpi.manthan.v8i2.822107
Subject(s) - advertising , perception , business , psychology , marketing , neuroscience