Open AccessWhy Young People use Social Media for Sports: A Uses and Gratifications Perspective
Author(s) -
Daewook Kim,
Soo Yeon Kim,
Myung Il Choi
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i26/97403
Subject(s) - gratification , social media , entertainment , psychology , loyalty , perspective (graphical) , advertising , uses and gratifications theory , social psychology , computer science , marketing , political science , world wide web , business , artificial intelligence , law