Open AccessA Mediating Role of the Attributes of Information Source Depending on the Experience of using the Outdoor Advertisement Media: Focusing on the Digital Signage
Author(s) -
Park Heerang,
Kim Jae Young
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i26/97271
Subject(s) - moderation , digital signage , reliability (semiconductor) , computer science , structural equation modeling , psychology , preference , statistics , multimedia , mathematics , machine learning , power (physics) , physics , quantum mechanics