Open AccessDetermining the Customer Lifetime Value based on the Benefit Clustering in the Insurance Industry
Author(s) -
Narges Delafrooz,
Elham Farzanfar
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i1/72307
Subject(s) - customer lifetime value , customer profitability , profit margin , business , customer equity , customer retention , customer value , profit (economics) , cluster analysis , insurance industry , customer advocacy , marketing , actuarial science , statistics , mathematics , economics , microeconomics , service quality , service (business)