Open AccessThe influence of key factors of visual merchandising on impulsive buying
Author(s) -
Jelena Franjković,
Marta Botkuljak,
Davor Dujak
Publication year - 2022
Publication title -
logforum
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.2
H-Index - 4
eISSN - 1895-2038
pISSN - 1734-459X
DOI - 10.17270/j.log.2022.732
Subject(s) - key (lock) , business , advertising , marketing , computer science , computer security
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