Open AccessAn Exploratory Study on the e-Brand Relationship Quality, Customer Satisfaction, and e-Loyalty in On-Line Book Store
Author(s) -
서현석,
조유진
Publication year - 2009
Publication title -
jeonja mu'yeog yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1738-9607
DOI - 10.17255/etr.7.1.200902.1
Subject(s) - business , advertising , customer satisfaction , loyalty , quality (philosophy) , loyalty business model , marketing , brand loyalty , exploratory research , line (geometry) , psychology , service quality , sociology , mathematics , service (business) , philosophy , geometry , epistemology , anthropology