Open AccessRepurchasing an Environmental Related Crisis Experienced Automobile Brand: An Examination in the Context of Environmental Consciousness, Brand Trust, Brand Affect, and Resistance to Negative Information
Author(s) -
Beyza Gültekin,
Sabiha Kılıç
Publication year - 2022
Publication title -
sosyo ekonomi
Language(s) - English
Resource type - Journals
ISSN - 1305-5577
DOI - 10.17233/sosyoekonomi.2022.01.12
Subject(s) - affect (linguistics) , brand awareness , context (archaeology) , advertising , business , resistance (ecology) , environmental consciousness , brand management , consciousness , marketing , brand equity , psychology , geography , ecology , archaeology , communication , neuroscience , biology