Open AccessSERVICES RELATED TO ESTABLISHING THE LEGAL CONCEPT OF BRAND EQUITY IN THE OVERALL MANAGEMENT OF INTANGIBLE ASSETS OF A LEGAL ENTITY
Author(s) -
Gennady P. Starinov
Publication year - 2014
Publication title -
učenye zapiski komsomolʹskogo-na-amure gosudarstvennogo tehničeskogo universiteta
Language(s) - English
Resource type - Journals
eISSN - 2222-5218
pISSN - 2076-4359
DOI - 10.17084/2014.ii-2(18).14
Subject(s) - business , legal service , brand management , knowledge management , marketing , computer science , law , political science