Open Access“Why Do Consumers Shoot Star Balloon?” A Study on The Motivation of Cyber Money Consumption of Interactive Media, ‘Afreeca TV’
Author(s) -
Seongryul Park,
Sujin Song
Publication year - 2018
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2018.21.1.001
Subject(s) - consumption (sociology) , advertising , star (game theory) , business , interactive media , media consumption , multimedia , computer science , art , physics , aesthetics , astrophysics