Open AccessStudy on Determinants of Intention to Watch Movie Applying the Theory of Planned Behavior: Focused on Role of Presentation Format of Movie Poster
Author(s) -
조성근,
김정근
Publication year - 2015
Publication title -
bencheo chang'eob yeon'gu/bencheo changeop yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-9509
pISSN - 1975-7557
DOI - 10.16972/apjbve.10.6.201512.177
Subject(s) - presentation (obstetrics) , theory of planned behavior , psychology , advertising , computer science , social psychology , artificial intelligence , business , medicine , control (management) , radiology