Open AccessFactors influencing the consumer preference for colour and flavour added food products:A study in Bengaluru city
Author(s) -
Abhishek Singh,
Ch. Kavya,
Karuna Shree,
G. N. Nagaraja
Publication year - 2015
Publication title -
international journal of commerce and business management
Language(s) - English
Resource type - Journals
eISSN - 0976-7940
pISSN - 0974-2646
DOI - 10.15740/has/ijcbm/8.2/280-285
Subject(s) - flavour , preference , food preference , business , food science , marketing , psychology , economics , microeconomics , chemistry