Open AccessFactors Impacting on Korean Consumer Goods Purchase Decision of Vietnam’s Generation Z
Author(s) -
Xuan Truong Nguyen
Publication year - 2019
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.17.10.201910.61
Subject(s) - business , marketing , purchasing decision , advertising , commerce , purchasing