Open AccessThe Effect of Airline Brand Authenticity: Focus on the Difference of LCC from FSC
Author(s) -
Sangyeon Song
Publication year - 2016
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.14.5.201605.115
Subject(s) - business , advertising , focus (optics) , marketing , physics , optics