Open AccessThe Effect of Corporate Social Responsibility Activities on Brand Equity and Consumer Attitude
Author(s) -
park nam goo,
Ho Gyu Choi
Publication year - 2014
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.12.8.201408.17
Subject(s) - brand equity , corporate social responsibility , business , marketing , advertising , social responsibility , equity (law) , brand management , public relations , political science , law